You do realise for about 13 years now we've always gone into a season being one or two players away form having a much better squad. Whether it was a goalkeeper, a defensive midfielder, a new striker or a new centre back - we are virtually always short.
We definitely all expected a better transfer window than the one where we signed only one outfield player.
We definitely all expected a better transfer window than last year where we literally made a panic buy in Perez and signed Mustafi for the exact same fee he was available for at the start of the summer.
We don't need to manage our expectations better. This is yet another season where we will go into the first game with a squad which clearly needs strengthening and is also carrying way too much dead weight.
We aren't expecting a Manchester City style sign loads of players for big money kind of summer but at least address key issues in the squad more convincingly and at least look like you have a plan.