Cups are secondary in this modern age of money and sacking. I can think of a few coaches sacked the same season as winning a domestic cup but can’t think of any sacked after a PL or CL win.
If Poch wins 2 FA cups and finishes a clear 6th every time he’s sacked, simple as. If he wins 2 PLs and goes out in the first round of every cup he’s called the greatest manager on the planet.
His words are obviously out of context but the underlying theme is there and this kind of shit comes from clubs and not players or coaches, it’s just the loser mentality can trickle down to players and coaches too. If his mandate was win the Qarabag Cup then he’d try but it clearly isn’t.
Whatever way you dress it up the strongest XI goes out for every league and CL game for every club. As soon as you decide it’s okay to play Iwobi instead of Ozil or your second keeper instead of your first just to give him a game then you’re admitting this game is less important to you.