How much Nike paid us?
How much Puma is paying us? Sure they are paying us more, right?
Nike is a much bigger brand than Puma, and when we jumped from Nike to Puma (or Nike/Adidas did not give us better deals/not willing to partner with us... whatever), I see the message there. "Money" has a very important role here.
As I have mentioned several times, if we want to promote our team (let's not talk about quality or the shirt and accessibility to purchase), get more fans, it makes more sense to stick with Nike or sign Adidas, not Puma. I am not saying Puma is shit. They are a big company also... but what they can do, Nike/Adidas can. What Nike/Adidas can do, Puma may not. There is a still an obvious gap in between Nike/Adidas and Puma.
Also I have said, Warriors was just an example... if New Balance, Under Armor, Lotto, whatever established brands that could give us more money but less influential in football world, I would still take it.
Now we are buying Puma jerseys not because of Puma, but because of Arsenal.
If Li-Ning sponsor Arsenal next year, we will still buy it. In fact, we may have extra millions of fans because the brand is from China.