Whilst I agree with your post (i.e. that it’s perfectly normal for footballers to have hobbies and other interests), I think the criticism is that he is prioritising his “image” and so-called status in the fashion world above his football commitments.
That would be a fair comment to make if we knew this was true. But applying common sense, there is no way of knowing that he is actually prioritising his off the pitch activities. It’s all speculation based on him wearing fancy clothes and posing in random pictures.
Unless Luca is actually his barber and legitimately calls him a hair cunt for the number of times he has to cut Hector’s hair each week.