What matters is what we make on annual basis as a club.
Our Cash reserve is a pile up which took a decade to build up, hence looks massive.
But as a club, We make 65m as EBITDA. Check image, which is taken from Swiss Ramble. I have highlighted only those parameters which are taken annually, so gives a much better picture unlike player amortisation.
After reduction of stadium debt payment of 12-13m, it comes down to 50-55m.
All that without taking Player Transfer Sale/Purchases into consideration; so that is basically the amount available for transfers if we only go by yearly account.
Yes, we have cash reserves & we can buy players, but if we go about it by spending 70m or so on players like Higuain who are 29 year old (in December), we won't last that Cash reserve long, would we?
These are unforeseen circumstances, I always knew player prices would increase but i though only oil clubs & spanish clubs would indulge in it, leaving some room for sanity.
But now even West Ham are forced to spend 40m for players.
Swiss Ramble concentrates too much on cash reserves but never highlights that our revenue is not that impressive.
With increase transfer prices & wages, the profit is going to decrease even more.
We are in better financial condition as compared to 2008, but our 50-60m EBITDA may not keep up with market prices.
And since Broadcasting has already been optimised, It's either Commercial revenue or Match Day revenue the club would need to increase.
Hence I am again & again insisting that fans need to be careful what they wish for.