Jefferies’ analyst Timothy O’Shea questioned whether “Star Wars” game buyers will pay more like consumers of EA’s popular sports titles.
“If Star Wars can encourage users to spend real money on virtual goods (like FIFA) the game could drive meaningful upside to F’18 and '19 EPS, but this is not a certainty,” O’Shea wrote in a note to clients Nov. 1 entitled “Star Wars Battlefront 2: A Trick Or a Treat?”
EA’s stock is up 43 percent year to date through Tuesday compared with the S&P 500’s 15 percent gain.
Interesting excerpt from an CNBC article about wall street getting worried because everyone is so pissed. Looks like they know they’ve already got a cash cow in FIFA and are trying to use that startegy to rip off all other types of gamers too. Fuck EA seriously.