More people reason the same way though. Kroenke is a billionaire + clown at paper said we have £400m war chest and Board goes public and say we have money (duh) = we should be spending the same way City/United/Chelsea do, the PL spending triumvirate.
Except that our model is ofc as you say to spend what we make, which is probably closer to say £40m/season. And the cunt trio that spend 2-4 times that on avg every year would, in case we up our spending, probably just up theirs to maintain the distance rather than just go ‘oh well nothing to do about that’ and let us close the distance. They dgaf, and neither do the FFP dudes it seems lol